Saturday, January 14, 2012

Advertising mast and press box

These pictures were taken at Arkitekturmuseet in Stockholm one month before. The Stockholm exhibition in the summer of 1930 manifested a new view on design and architecture known as functionalism. Pure forms, smooth surfaces, bright colors and almost flat roofs were the language of architecture as evidenced by the advertising mast on the exhibition campus. As we can see from the model, the décor could be replaced by advertising message in stringent graphic form.

Architect: Gunnar Asplund, Stockholm 1930
Scale 1 : 100